Packed with Possibilities
The brief: to provide both product launch assets for the next generation of our bestselling Spectra suitcases and a 360 degree communications campaign that highlights the USPs of this award-winning collection.
Using two real life protagonists both with an interesting story to tell added a note of authenticity, in line with our brand identity.
The Aesthete
Virginia, an architect and travel guide creator, is a frequent traveller, whose love for design and strong aesthetics makes her a credible ambassador for this collection.
The Innovator
Desmond provides hologram solutions for anything from business meetings to POS activations and events. He represents the innovation that we wanted consumers to associate with these products.
The assets were applied across our digital and retail channels, telling a consistent story, no matter the touchpoint, both offline and online.
Packed with Possibilities digtal out of home placement at Zürich Airport
Credits
Christian Amman Creative