Adidas x Victorinox
A partnership between Adidas and Victorinox was a hugely exciting project to work on. From the start, we wanted consumers to understand why the partnership made sense, that the two brands shared values like iconic design, quality and innovation.
Ultimately though, it boils down to the idea of being ready for anything if you have the right equipment, be it the right shoes or the right tool in your pocket.
That’s why we created a series of dynamic assets that demonstrate this mindset, from images to video. All tied together with one compelling tagline:
Be equipped: with an icon in your pocket and the world at your feet.
Step one: tease the collab with sneak peaks of the products and by using movement and stark graphics to inspire curiousity. Step two: release a full-length version of the video, exploring the mindset that links these two iconic brands and using real protagonists from different disciplines including dance, music, parkour and acrobatics. Step three: watch both products sell out in all channels.
Images to Inspire
The lifestyle assets were used across all channels from digital (social, paid, website) to POS (hotspots, retail windows).
Credits
Christian Amman Creative