With over 10 years of experience in content and campaigns, I have learnt that a great campaign starts with the following questions:

1) What do we want people to do?

2) How will we know they have done it?

3) How will we get them to do it?

Armed with this knowledge (and much more), I lead a team of content professionals, and I am responsible for the ideation, planning, and execution of 360-degree campaigns from concept to delivery.

Born and raised in Brighton, UK, I’ve made Paris, Bangkok, Ho Chi Minh City and Koh Samui my home, before finally settling in Switzerland in 2011. I can sing you a Mani Matter song and pronounce “Chuchichäschtli” correctly, but I still love Marmite and a Jaffa cake. Preferably not together.

Random things I love: interior design, great literature, New Orleans brass bands, The Guardian quick crossword, The Big Lebowski, spin class, knitting, watching cake decorating tutorials.

Get in touch. I love a chat.